PBS announced today a download-to-own pilot with seven PBS-branded series: Antiques Roadshow, NOVA, NOW, Scientific American Frontiers, Arthur, Cyberchase, and FETCH! (gosh, do we really need to shout the titles?). Google Video and Open Media Network are doing the distribution. The PBS/OMN press release is quoted below.
PBS BRINGS POPULAR TV PROGRAMS TO INTERNET VIEWERS THROUGH OPEN MEDIA NETWORK
PBS
Press Tour, Pasadena, CA--July 26, 2006—PBS announced today the launch
of a “download to own” initiative that lets viewers purchase episodes
of popular PBS programs via the Internet for viewing anytime, anywhere.
PBS has teamed with Open Media Network, a non-profit organization
dedicated to bringing the best of public broadcasting and educational
programming to the Internet via www.omn.org. The announcement was made by PBS President and CEO Paula Kerger at the Television Critics Association Press Tour.
“PBS
and our local stations are undergoing a transformation from traditional
television broadcasting to a vibrant 21st century digital public media
service,” said Ms. Kerger. “Open Media Network is helping us accomplish
this by offering favorite PBS programs for sale directly to the online
audience. We’re excited to partner with another non-profit organization
committed to bringing PBS’ award-winning content to the public.”
Open Media Network (OMN) uses the Internet to bring online audiences high-quality, educational programming. It
provides its service free of charge to other non-profit and service
institutions while utilizing the most advanced video and audio delivery
technology available. Programming is delivered in full DVD quality and
is then viewable on a variety of devices, including notebook computers,
portable media players, cell phones and set top boxes.
“Some
of the most informative, thought provoking programs on television are
brought to us by PBS and its member stations,” said Mike Homer, founder
of Open Media Network. “Making this content available through Internet
downloads for anytime, anywhere viewing means we can help PBS bring it
to a much larger audience than ever before.”
OMN
brings unique advantages to PBS, NPR and public broadcasters, which
extend viewership and encourage audience participation. OMN lets public
broadcasters across the country like KQED (San Francisco), Idaho Public
Television and WGBH (Boston) offer their television and radio programs
from their own websites using their own brands or through OMN’s
website, increasing their potential audiences.
Showcasing
the strong local associations PBS stations have within their
communities, PBS programs downloaded through OMN will soon carry a spot
encouraging viewers to become members of their local PBS station.
Viewers can start watching PBS content now by going to www.omn.org
and downloading the free OMN internet TV payer. Each episode is $1.99
for unlimited playbacks, except for NOVA which is priced at $7.99 per
episode.
Select episodes of PBS programs made available through OMN include:
Primetime Programming
ANTIQUES ROADSHOW
NOVA
NOW
SCIENTIFIC AMERICAN FRONTIERS
PBS KIDS and PBS KIDS GO! Programming
ARTHUR
CYBERCHASE
FETCH!
About PBS
PBS
is a media enterprise that serves 354 public noncommercial television
stations and reaches almost 90 million people each week through on-air
and online content. Bringing diverse viewpoints to television and the
Internet, PBS provides high-quality documentary and dramatic
entertainment, and consistently dominates the most prestigious award
competitions. PBS is a leading provider of educational materials for
K-12 teachers, and offers a broad array of other educational services.
PBS’ premier kids’ TV programming and Web site, PBS KIDS Online
(pbskids.org), continue to be parents’ and teachers’ most trusted
learning environments for children. More information about PBS is
available at pbs.org, one of the leading dot-org Web sites on the
Internet.
About OMN
OMN is a public service dedicated to bringing “media that matters” to the public via the Internet. It
gives viewers easy TV Guide®-like access to previously hard-to-find
content created by public broadcasters, educational institutions,
non-profits and community-based organizations. Based on Verisign’s
advanced media delivery technology, OMN provides free and paid audio
and video downloads in HD- or DVD-quality. It lets viewers watch their
programs on their computers or take their personal OMN libraries
mobile. More information can be found at www.omn.org.
Recent Comments