DBS, Cable and Interactive TV

Can Cable Bring DBS Back Down to Earth? If you think that DirecTV's low churn figure was scary, well, don't look now, 'cause Rupert's comin'... [snip] ¶ News Corp.'s Sky satellite companies reap hundreds of millions annually from interactive applications, but it's unclear whether the same business models will be successful in the United States. VOD and other interactive applications, once expected to be big revenue generators, are now being used more as value-added services to retain customers. [CableFAX's CableWORLD]