Internet ads no longer a bust. Internet advertising has rebounded from the dog days of the dot-com bust and is on track this year to eclipse the record $8.1 billion in revenues it took in four years ago. ¶ The Internet finally appears to be living up to its promise of becoming a viable advertising medium. Although advertising on Web sites remains but a tiny fraction of the overall U.S. advertising market, it is one of the fastest-growing segments. ¶ Experts say the Web's share of total ad dollars will continue to rise when the Internet becomes more ubiquitous and the media marketplace more fragmented. [San Francisco Chronicle in SeattlePI.com]
Comments