Broadband users catching up with telly addicts . Broadband internet use has become the second most popular entertainment medium in the UK - and is catching up with TV- according to research from ISP Wanadoo. ¶ The 'Fishbowl 2' study, which follows the Fishbowl study conducted by Freeserve (now Wanadoo) two years ago, asked 1,000 people to record their media consumption in a diary over a period of 2 weeks. ¶ The research revealed that media users are using broadband for an average of 6.1 hours per week, compared to 21.1 hours per week spent watching TV. ¶ The study claimed that broadband usage was eating into TV consumption, with respondents spending 2.1 hours less time watching TV per week and 2.1 hours more online. [netimperative.com]
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