HD capability is now a key demanded feature for consumers in the selection of new televisions. ¶ After initial sluggish growth for the 4 years following market introduction, high-definition television (HDTV) sales increased 66 percent in 2003. Through the coordinated efforts of programmers, broadcasters, cable and satellite operators, and consumer electronics (CE) manufacturers, consumer awareness and purchase intent for HDTVs have reached 78 percent and 20 percent of U.S. households, respectively. HD capability is now a key demanded feature for consumers in the selection of new televisions, opting for the promise of higher quality viewing. ... Yankee Group link
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