The State Administration of Radio, Film and Television (Sarft) has succeeded in its push to have mainland banks arrange billions of yuan in loans to subsidise television set-top boxes under a state policy to boost digital cable subscriptions. ¶ Sarft vice-minister Zhang Haitao said key cities such as Beijing, Shanghai, Nanjing, Shenzhen, Ningbo, Dalian, Zhuhai and Yancheng were looking at the subsidised model to roll out the digital service. ¶ Mr Zhang also suggested operators change their content focus from overseas television channels to data-based services, such as weather and traffic information. ¶ In addition to video programming, digital audiences will be able to receive real-time information, surf the internet, engage in distance learning and send short text messages to mobile users. ... Asia Pacific Media Network link