A three-year-old company [Navigauge] plans to describe a new service today that will measure radio audiences in cars, combining global positioning technology and continuous tracking of the radio dial to challenge Arbitron, the dominant radio ratings provider. ... The New York Times link
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Dennis Haarsager's rolling environmental scan for electronic media.
"Somebody has to do something, and it's just incredibly pathetic that it has to be us." --Jerry Garcia
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Monday, 23 August 2004
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