British Sky Broadcasting (BSkyB) today announced plans to drive sustained demand for digital satellite television through separate initiatives that will address the premium pay-TV and free-to-air (FTA) audiences. Speaking at an investor conference in London, James Murdoch, Chief Executive of BSkyB, said that the Company would introduce a new FTA satellite proposition later this year and had begun developing a premium package of services in the High Definition Television (HDTV) format for launch in 2006. ... HiddenWires link
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