Online Compares Favorably to Other Media Across Generations, According to New Online Publishers Association Report

The Online Publishers Association (OPA) announced today the results of its Generational Media Study, the fourth installment in a series of research reports designed to provide a detailed view of the 18 to 34 year-old media consumer. The study, conducted by Frank N. Magid Associates, examines how the Internet, television, radio, newspapers and magazines compare across the generations on a range of attitudinal measures. ...¶... The study also found that the Internet and television are the top two media choices among 18 to 54 year-olds, with 45.6% of respondents citing the Internet as their top pick, followed by 34.6% who choose television. The next closest medium is books at 7.5%, followed by radio (3.2%), newspapers (3.2%), videos/DVDs (2.8%) video/computer games (2.1%) and magazines (.9%). The Internet is more likely to be the top media choice for 18-24 year-olds, with 50.5% choosing the Internet, compared to 28.5% who chose television. ... Online Publishers Association: Press Releases