paidContent.org's ContentNext Series: Price and Volume in the Emergent Digital Marketplace

Audible CEO Don Katz: "...The emergent paid digital content world can use low prices to increase awareness, gain long term converts from physical media habits, and - in the case of music - test price points at which customers leave habitual piracy behind for habitual legal purchasing. ¶ But in the long run, the creative community ought to be more focused on the power of volume pricing and volume sales; this tact has certainly proved valuable in our low price experiment with the Al Franken audiobook. ... Apple and Audible made less money on each single title sale than usual, but because we sold 60 times the number of the titles offered during the promotion as we sold the week before, everyone involved made more money, and the authors' well wrought words were heard by more people than would have heard them otherwise. ... paidContent.org link