Friday Sketching: TV and Search Merge

... I'm trying to imagine a scenario where search's business model infects television, and for whatever reason the Google Desktop application gave me an idea as to how. ... ¶ Compared to the unpredictable and untraceable value of a magazine ad or television spot, search looks pretty damn compelling. But at the end of the day, three lines of text sitting next to a set of results is a pretty meager way to declare your brand or inform a consumer about your new products or services. Clearly, there is room for both kinds of advertising – intent-based (search), and content-based (TV). But what if the two were to merge? ¶ Before you dismiss the idea as mere speculation, let me lay out a scenario in which such a beast exists. ... John Battelle's Searchblog link