Viewers could soon be rewarded for watching TV as loyalty cards come to a screen near you. ¶ Any household hooked up to Sky could soon be using smartcards in conjunction with their set-top boxes. ¶ Broadcasters such as Sky and ITV could offer viewers loyalty points in return for watching a particular channel or programme. ... BBC link
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Dennis Haarsager's rolling environmental scan for electronic media.
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Thursday, 28 October 2004
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