Mobile content has made Anders Andersson a lucky man. An avid fan of the 2004 Summer Olympic Games in Athens, he was worried that his day job and long hours would prevent him from watching track and field events and following his favorite Swedish athlete Carolina Klüft, who competes in the heptathlon and long jump events. But TeliaSonera, the leading telecommunications provider in the Nordic-Baltic region, has come up with solution that will allow Andersson to keep up with coverage—even on the bus to work. It has rolled out Sweden's first large-scale mobile television broadcast service, allowing Andersson—and thousands like him—to watch the Olympics anywhere, anytime on a 3G-enabled handset for free. ¶ In neighboring Finland, TeliaSonera has launched a service designed to change the way users listen to—and interact with—music. In June, it became the first operator in Europe to "air" Sony's StreamMan. The mobile service allows users with Nokia 6600 and Ericsson P800 and P900 smartphones to listen to music, create playlists, and share their experience with friends. ¶ TeliaSonera is one of a growing number of mobile access providers making the transformation from network operator to broadcast operator. ... Link: EContentMag.com.