Freeview will outstrip Sky, says report into digital dominance

The digital television revolution is set to be led by Freeview rather than Sky, according to a report by the UK’s biggest media agency buying group. ¶ OMD’s media negotiating company, Opera, claims in its forecasts for 2005 that Freeview will be in more homes than Rupert Murdoch’s satellite giant by the end of next year and will come to dominate the DTV market in years to come. ...¶... With free-to-air digital box sets available in the shops for as little as £30, Opera predicts a major shift in the order of supremacy, forecasting that Freeview will be in 10 million homes by the end of 2006 – five years ahead of Sky. ... Link: Media Week.