Digital video recording pioneer TiVo has long promised "TV Your Way." But the company's plans for pop-up ads and restrictions on copying have sparked worries that the service may be eroding consumer control in favor of Hollywood and advertiser interests. ...¶... TiVo officials say that starting in March users will begin to see static images, such as a company logo, appear on their television screens as they fast-forward through commercials. The billboard-like ads -- which will last about four seconds for a fast-forwarded 30-second spot -- may offer giveaways or links to other ads. Viewers could choose to provide some advertisers with their contact data in order to get more direct marketing. ... Link: Wired News.