A Lesson for Broadcasters

From David Pogue's NYT weblog: "In a quick postscrip on Friday, I mentioned that two of my "CBS News Sunday Morning" segments won a Business Emmy last week. No doubt about it: winning an Emmy is enough to give your whole day a lift. ¶ But when a friend in another state asked how he could see the winning segments, I was stymied. Yes, there are searchable, Web-based replay services like ShadowTV. But they're super-expensive and intended for corporate media professionals, not ordinary people with ordinary incomes. ¶ I asked my superiors at CBS News if I could post QuickTime versions of the segment on my own Web site; the answer, as I predicted, was no. ¶ The reason, as I understand it, has something to do with the ads (which are billed on the basis of particular time, date and region of broadcast) and something to do with the rights for art, background music and so on (which are licensed for a particular use). Letting people see your broadcast at any time, from anywhere in the world, would upset this delicate matrix of money. ... Link: The New York Times.