Microsoft ... first invested in TV technology more than a decade ago but found little success over the years. Now it seems the market that Microsoft and others first envisioned is close to become a reality. Soon, channel surfers will get vast new choices in programming and the ability to customize their selections. And Microsoft's decadelong pursuit gives it much experience to draw on. ¶ Chairman Bill Gates recently sat down with BusinessWeek Seattle Bureau Chief Jay Greene to talk about the company's long-running interest in TV software and prospects for the business going forward. Edited excerpts of their conversation follow. ... Link: BusinessWeek.