... Comcast, Time Warner, Cox, Charter and other cable companies are rolling out technologies that enable them to target ads as precisely as direct mail, sending different messages to different neighborhoods and even different homes within a neighborhood. ¶ They're quickly preparing the next step: engaging viewers with interactive ads, such as advertising on demand, in the growing number of homes with digital set-top receivers. ... Link: USATODAY.com.
Technology360
Dennis Haarsager's rolling environmental scan for electronic media.
"Somebody has to do something, and it's just incredibly pathetic that it has to be us." --Jerry Garcia
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Tuesday, 22 February 2005
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