Interep: Radio Must Embrace Technology or Face the Consequences

Interep held a meeting a New York last week that allowed advertising agency executives to have an open dialogue with several radio broadcasters and give their input on the major challenges that are facing radio. Some of the topics discussed were radio's relationship with new technologies, the importance of maintaining compelling radio content, and the opportunities presented by HD radio. The consensus was that radio must embrace the new technology that is out there or face the consequences. ... Link: FMQB.