... In the boom decades after World War II, it was P&G more than any other company that put the mass in marketing, relying on TV commercials and print ads to flog its standardized wares from coast to coast. Along with Coca-Cola, McDonald's, General Motors, Unilever Group, American Express, and many other consumer-products giants, P&G now is standing mass marketing on its head by shifting emphasis from selling to the vast, anonymous crowd to selling to millions of particular consumers. ... Link: BusinessWeek. Thanks to the Brightcove weblog for the tip. --Dennis
Technology360
Dennis Haarsager's rolling environmental scan for electronic media.
"Somebody has to do something, and it's just incredibly pathetic that it has to be us." --Jerry Garcia
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Tuesday, 01 March 2005
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