Daisy Whitney writes: "... Commercials in new applications such as video-on-demand, interactive TV
and addressable advertising are part of the new wave of ad forms that
many advertisers are just beginning to dabble in as TV shuffles closer
to a time-shifted, viewer-controlled world. ¶ Forrester Research predicts that in five years, 40 percent of television viewing will be nonlinear. ..." Link: TVWeek.com. Emphasis added. Registration required.
Terry Heaton has some worthy commentary on this at Donata Communications. --Dennis