Radio Quickly Stealing Podcasting From the Original Podcasters

Corey Deitz writes: "It began as a quirkly phenomenom among individuals who wanted to create their own radio shows for on-demand delivery to users of iPods and mp3 players.  ¶ But, Podcasting has quickly caught the eye of traditional broadcasters who want "in" on what appears to be a great way to reach new listeners or at least old listeners who somewhere along the way became disenfranchised. Now another company has jumped into the Podcasting fray.  ¶ Enter Loyal Ears, a media rewards company, which has announced the first independent podcasting platform that marries radio's huge audience penetration with the rapidly emerging download technology. ..."  Link: radio.about.com.  Thanks to sgillmor @ del.icio.us. --Dennis