CNet has a series of nine articles on this topic published over three days. --Dennis. "New technologies, from on-demand programming to TiVo offshoots to flat screens to HDTV, are radically changing the benign concept of traditional television. Viewers are now gaining control over the mass medium, creating interactive communities and installing custom-made home media networks. As entire industries are redefined, how are networks, content providers and advertisers adjusting their strategies?" Links: Finally, you are in control: All the shows, all the time. Underground television. New business on demand. What and when to buy: Couch potato confusion. Turbulence in airwaves. TV hub of home media. Three digital trailblazers: NASCAR's interactive content. BBC's model for broadcast. Nike's ad race.