Digital audio formats, like satellite radio, online radio, and podcasting -- subscription-based programming that is pushed to MP3 players -- are creating new business models and opportunities in radio and the music industry. According to "The Future Of Digital Audio," a new report from Forrester Research Inc., 20.1 million U.S. households will listen to satellite radio, and 12.3 million U.S. households will use their MP3 players to listen to audio podcasts by the end of the decade. ... Link: Government Technology.
Rok Hrastnik has posted an interview (MP3 or WMA) with relationship marketing guru Roger C. Parker. Relationship marketing emphasizes the lifetime value of a customer relationship and has strong applicability to public broadcasting. --Dennis
WGBH VP/CTO David Liroff gave another of his valuable "The Rocky Road to Digital" series of presentations at the PBS Interactive Masters Seminar in Las Vegas this week. It was subtitled, "The Media Environment: Principal Drivers of Change." His overviews are must reading for anyone involved in public service media. He has kindly given me permission to post it to the "Liroff archives" on my companion resources web site, technology360.org, also linked from the upper left of this weblog. --Dennis
Robin Good writes: "Although Podcasting and, more recently, Vodcasting (or video-casting) have taken the online world by storm, with geeks and their like adopting these new RSS 2.0-based digital content broadcasting and distribution technologies with huge enthusiasm, their impact outside of geek-dom has, so far, been quite limited. ¶ However, in a recent white paper (PDF) published by Peter Meng, a Technical Business Analyst at the University of Missouri, the potential impact and application of these technologies in the world of education is analyzed in a clearly written and thorough manner. ¶ The white paper, entitled "Podcasting & Vodcasting – Definitions, Discussions & Implications" and published in March 2005, provides a non-geeky description of how these technologies work, the software and hardware required, the potential applications within a higher education context and the implications on an educational organization's IT infrastructure that may result from potential wide-spread adoption among teachers and students. ..." Link: Robin Good weblog.
After returning from the PBS Showcase meeting this week in Las Vegas, Terry Heaton writes: "... Public Broadcasting, I learned, is facing the same disruptive innovations that
are attacking the foundation of commercial broadcasting, so I felt right at home
with these station managers and PBS executives. In many ways, their problems may
actually be more acute, because the bulk of their funding comes directly from
viewers. They also have to dance their way around corporate funding, which is
profoundly impacted by the laws of reach and frequency. Shrinking audiences are
shrinking audiences, regardless of the ownership of the TV station. ..." Link: The POMO Blog.
Tom Orem writes a critique of abuse of Chris Anderson's "The Long Tail" meme: "Those associated with technology and its markets knows that any popular
explanatory framework will suffer a semantic death at the hands of marketers,
promoters and other hucksters. Sometimes sooner than later. Why, just this
week... ¶ I heard a senior exec of a large enterprise software explain why their
architecture supports and enhances the Long Tail phenomenon. And shortly
thereafter received a pitch from a component architecture startup saying exactly
the same thing. Both rubbish. Let's review, shall we? ..." Link: Due Diligence. Worth reading. --Dennis
Kevin Werbach writes: "David Weinberger and I did a podcast last week
about open spectrum that is now available on Richard Giles' site, The
Gadget Show. We had a few audio issues -- we were communicating over Skype
between the US and Autralia. Nonetheless, we were able to cover the major
reasons why radical spectrum policy reform is such an exciting concept, and
where things stand today." Link: Werblog.
Decisionmark has an online service called titantv that gives what they describe as "the definitive source for what's on," complete program listings for analog and digital television, DBS and cable. You just type in your zip code or fill out a free registration for more advanced services. Link: TitanTV. --Dennis