Offering commercial-free radio and music download services represent the greatest new opportunities for wireless carriers, based on a combination of usage interest, likelihood to recommend and likelihood to purchase. ¶ That’s one of the topline findings of a study by communications industry consultants the Management Network Group. The company conducted an online survey of 1,000 “primary decision-makers or decision-influencers” aged 13-34 with an even demographic and geographic mix in March 2005. ... Link: Billboard Radio Monitor.
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Dennis Haarsager's rolling environmental scan for electronic media.
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Saturday, 28 May 2005
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