Yahoo!: Internet Users 'Mesh' Web With Television

Many consumers with broadband access view the Web as an adjunct to television--a medium that provides detailed information about TV programs, plots and characters, according to a new study commissioned by Yahoo! and Mediaedge. Nearly four out of 10 consumers with broadband access (37 percent) look up Web sites related to TV programming, according to report, "It's a Broadband Life," expected to be unveiled today. For the study, Forrester Research surveyed 3,207 U.S. adult consumers online, and researchers from HeadlightVision conducted in-home interviews in 17 households.  ¶ The report also revealed that 34 percent of broadband users look up Web sites mentioned on TV ads. Almost one out of five--18 percent--take part in online polls mentioned on television, and 11 percent go online to learn about characters in a show. ...  Link:  Online Media Daily.