Sanford Nowlin writes: "... Within a few years, TV viewers may be getting hit with a lot fewer ads that don't fit their lifestyle. ¶ The technology exists now to allow cable and satellite providers to target TV spots to residents in specific ZIP codes or neighborhoods. And soon they will be able to learn enough about their subscribers to send them individually tailored suites of messages. ¶ It's just a matter of how soon video providers deploy the technology and how responsive advertisers are to the idea of tailoring their TV messages. ..." Link: San Antonio Express-News.
Technology360
Dennis Haarsager's rolling environmental scan for electronic media.
"Somebody has to do something, and it's just incredibly pathetic that it has to be us." --Jerry Garcia
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Thursday, 07 July 2005
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