Podcasting: Can This New Medium Make Money?

... While podcasting is developing at a breakneck pace, a few issues bear watching. The first will be the competitive response to podcasting. Microsoft and RealNetworks are likely to follow Apple's lead, which will create new portals to get podcasts, says [Inside Digital Media consultant Phil] Leigh. As for broadcast radio, which is under siege from the iPod, podcasting and satellite radio, Leigh suggests that the industry will have to respond somehow. One way, says Leigh, is to embrace podcasting and make programming available on the web without time constraints. Music labels are also at risk. Although most podcasts are talk, music is likely to follow. If music labels don't license their content, they lose a viable distribution channel and ultimately get usurped by sites like Garageband.com. As for satellite radio, Sirius has already embraced the podcasting movement, giving Adam Curry a channel modeled after his Podshow.com. ...  Link:  Managing Technology At Wharton.   Also see analysis of this article at FMQB.  --Dennis