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Sunday, 31 July 2005


Andy Goodwin

Hmmm I couldn't agree less. What the WP article misses is that we are increasingly seeing niche markets open up as more people demand more choice. Pretty much what you would expect from a mainstream media machine.

The whole point of podcasting is that it offers people choice. It democratises the media. Like any technology it will suffer a shake out and it will be adapted (and, some would say, hijacked from the purists) but it will subtly alter the way the mainstream players operate.

More people demanding more choice is surely a good thing. Most importantly the easier it is for people to produce their own content the closer we get to the vision podcasting had in the early days. We are not there yet but its getting closer.

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