Reinventing Radio: Enriching Broadcast with Social Software

At the 2005 O'Reilly Emerging Technology Conference Matt Biddulph, Paul Hammond, Tom Coates and Matt Webb -- all from the BBC -- gave an interesting presentation with this title available as an MP3 download at ITConversations.  "...So you've got a broadcast network and you've got a web presence, each with very different models of interaction. How can these two models coexist in a useful and meaningful way? In the second part of the presentation Tom Coates and Matt Webb show us how radio can be enhanced using techniques from social software like flickr and del.icio.us to create a hybrid of the broadcast and network models. They wonder why we treat network computers as dumb receivers for broadcast content when they could be much more social and allow for interaction with both broadcasters and other listeners. 'Phonetags' bring folksonomies to radio, allowing listeners to tag songs with a cellphone as they listen. They also explore how techniques as simple as group listening can add to the social experience of radio."  Running time about 41 minutes.  --Dennis