... Local content tops the list of wireless services desired by 20 percent of households. Seven percent of household respondents want to watch TV show clips, while six percent are interested in sports programming. ¶ Wireless users say they want services such as driving directions, restaurant reservations, and weather and traffic text alerts. Research indicates customers interested in these features are among the highest-value wireless customers. Currently, only two percent of respondents report having any kind of local service. ... Link: ClickZ Stats.