Balancing New Media with Old Expectations

Diane Mermigas writes:  "Media companies are lapsing into an investor purgatory that could stifle their willingness or ability to aggressively grow new digital broadband initiatives that will strengthen and expand their foundations.  ¶  The troublesome dilemma has been starkly evident in many major media companies' recent earnings results and calls with industry analysts. On the one hand, managers are under pressure to meet investors' short-term, shortsighted expectations set by increasingly impotent traditional metrics. On the other, they are challenged with boldly investing in unqualified, unprecedented long-term growth opportunities on the digital broadband frontier. ...¶... Media companies also must be willing to try new distribution platforms, exhibition windows, content forms, marketing and advertising options and consumer connections, which could yield better results than they have. They must nurture the new investor mantra: You never know unless you try. ..."  Link:  mediachannel.org.  Recommended. --Dennis