"... In order for the Portable Media Player (PMP) market to reach beyond early adopters, several issues must be addressed, reports In-Stat. These factors include high price points, digital rights management (DRM) issues, and perhaps most importantly, the increased availability of video content from download video service providers. ...¶... A recent report by In-Stat found the following:
- Early adopters will remain the primary market for PMPs this year
- The mass market is not yet willing to pay the hefty price tag for PMPs, which is approximately $400 to $500.
- PMPs are competing with other converged devices such as handheld gaming devices, smarter PDAs, and portable DVD players
- By 2009, In-Stat forecasts that worldwide PMP shipments will reach 7.5 million units. ..."