Landscape changing for broadcast licensing

Diane Mermigas writes:  "Leverage is not what it used to be for media and entertainment companies swept up in the digital broadband revolution, as witnessed by the complex changes afoot in valuing television content supply and demand.  ¶  With television's traditional food chain being shaken to its core by technological innovations, industry players on both sides of the content equation are groping for ways to use technology-driven changes to their advantage. But getting there means sifting through some fairly weighty questions that have no easy answers and rewriting the status quo.  ¶  For instance, in a marketplace being driven by empowered consumers, whose demands and habits already are altering industry economics, how much leverage will broadcasters and cable networks continue to have to command cash retransmission fees and carriage for new program services? And what will that do, in turn, to their established business relations with program producers and advertisers? ..."  Link:  Hollywood Reporter.  Mermigas is ust reading, as always.  --Dennis