Eric Picard (MSN) writes: "What does advertising look like in an on-demand TV world? Networks will see a huge jump in ad revenue. Ad agencies will have more billable hours, bigger creative budgets, and tighter integration with advertisers. Advertisers will have more accountable, more effective campaigns, allowing them to spend more, not less, on advertising. ..." Link: ClickZ Network.
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Wednesday, 03 August 2005
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