Mark Ramsey (President, Mercury Radio Research) writes: "The momentum (such as it is) behind HD Radio is driven in part by a magnificent lie: Listeners want more choice. ¶ They may say they do. ¶ But no, they don’t. ¶ That’s why Satellite Radio listeners tune in only a handful of channels. And their most popular channels are the same as the biggest ones on Radio. ¶ Thanks to our neurotic fear of Satellite and the rationalizing power of “choice” our industry is hurtling down a perilous and distracting HD road. “It’ll create more format choices,” industry leaders say. ¶ These industry leaders need to study consumer behavior. ..." Link: JacoBLOG.