Mark Ramsey writes: "The HD Radio path we are galloping down is a treacherous one. And the future of our industry hangs in the balance. ¶ HD Radio has been much examined by the engineers and sellers and owners and programmers. But from what I can tell, not a single consumer marketer has ever tried to make sense of it. ¶ Until now. ¶ Will HD Radio die a premature and ignominious death? I hope not. But the difference between the success of, say, digital photography and the failure of, say, AM stereo is the difference between understanding the way consumers think and ignoring it. ¶ So far, we're ignoring it. ¶ Here are the reasons HD Radio could die on the vine - unless you and I do something about it now. ..." Link: Radio World.