Truth and Beauty: future challenges for BBC and public service broadcasting

Lord John Birt, former BBC director general, gave the James MacTaggart Memorial Lecture at the Edinburgh International Television Festival last Friday.  Rafat Ali's paidContent.org has several quotes from it, including:

"The awesome challenge for the next generation of leaders in public service broadcasting will be to maintain universality amidst fragmentation.  The task: to reach out to every kind of individual in an interactive media world which will offer an increasingly personalised viewing experience, in which the old linear broadcast channels will become progressively less important." 

Here's link to the full text.  Well worth reading though you may wish to skip past the lengthy reminiscences at the beginning to the section headed, The Role of Broadcasting.  Thanks to Stephen Hill for the tip.  --Dennis