TV seen following Net model

Comcast's peers and rivals are not far behind. Local phone company SBC Communications Inc. ... is working up its own TV search functions, which could include Yahoo. Verizon Communications Inc. ..., another Baby Bell, sees similar features in its future. Even stalwarts in the cable and satellite TV industries concede that conventional programing guides make new services hard to navigate.  ¶  "You will get to the point where people will essentially Google what they want," Lawrence Babbio, president of Verizon said at the Reuters Telecommunications, Cable and Satellite Summit in New York this week, speaking about the future of Internet technology-based TV service. ...  Link:  Reuters.  I don't think search is enough -- it will take folksonomies and user ratings to make on demand work.  --Dennis