What Radio Can Be

Mark Ramsey (Mercury Radio Research) closes a recent post with:  "... Radio has always been about content. And I don't mean the record labels' content. Great content is part of our heritage. And we're fast approaching the time where we must live up to that heritage. Or the time when we can trim our costs to the bone, split our stations into a zillion digital also-ran format slivers, surrender the really compelling and interesting and entertaining content to Satellite, stretch our employees well past the breaking point, cyber-jock ourselves into oblivion, over-test our music, and banish all risks from our strategic bag of tricks. ..."  Link:  Radio Marketing Nexus.  Also see Nobody Really Wants Variety.  --Dennis