Jeff Jarvis writes: "Distribution is not king. ¶ Content is not king. ¶ Conversation is the kingdom. ¶ The war is over and the army that wasn’t even fighting — the army of all of us, the ones who weren’t in charge, the ones without the arms — won. The big guys who owned the big guns still don’t know it. But they lost. ¶ In our media 2.0, web 2.0, post-media, post-scarcity, small-is-the-new-big, open-source, gift-economy world of the empowered and connected individual, the value is no longer in maintaining an exclusive hold on things. The value is no longer in owning content or distribution. ¶ The value is in relationships. The value is in trust. ...¶... In this model, newspapers have a problem: They want to control information and the means of sharing rather than enabling that sharing. Book publishers are inefficient as hell: They have to guess what the audience wants rather than helping questioners find answerers. Entertainment producers are doomed to support extravagant costs: They have raised the bar to success beyond their own reach. Cable companies and broadcasters are lost: They have no idea how to serve people, only masses. Marketers and their agencies are befuddled: They have evolved into beasts without ears. And — here’s my favorite — AOL has it utterly, completely, spectacularly wrong: It wanted to control content and distribution and controlled nothing at all. ..." Link: BuzzMachine.
Who wants to own content? (Cont.). Link: BuzzMachine.