"The BBC and ITV are to launch a free-to-view satellite TV service to cater for viewers unable to receive Freeview digital coverage. ¶ ITV announced plans for the service, to be called Freesat, on Wednesday. ¶ Freesat, to be launched early in 2006, will rival BSkyB and will carry all BBC and ITV digital TV, interactive and radio services plus other channels. ..." Link: BBC News.
See also Sky launches 'freesat' digital TV. "BSkyB has launched a free digital satellite TV service which offers 140 channels for a one-off fee of £150. ¶ The service, freesat from Sky, is being seen by many as an attempt to rival the success of Freeview, the equivalent service for digital terrestrial TV. ..." Link: BBC News.