Terry McCarthy writes: "... So the battle is on for the next generation of search, which will be smarter and more tailored to the individual, embrace video and music--and be accessible from any device with a chip. By 2010, search-engine advertising will be a $22 billion industry worldwide, up from an estimated $8 billion today, according to Safa Rashtchy, a senior analyst with Piper Jaffray in San Francisco. It's the reason search has become the most hotly contested field in the world of technology. ..." Link: Time.