Tom Taulli writes: "... So, how do you make money? It's still in the early stages, and revenue at most podcasting startups is likely to be quite minimal. But major venture capital firms--like Kleiner Perkins and Sequoia--have invested millions in the space. They certainly see profits in the future. ¶ Stan Sorensenm, senior director of product management and marketing of Melodeo, believes there are four possible ways to monetize podcasting: -- Embedding advertising in the audio itself. Basically, this uses the traditional model of radio. | -- Free and premium channels. This is how many content sites make money. There may even be subscription services, kind of like a magazine. | -- An enterprise model. This would mean selling sophisticated products to major customers that would have special features, such as security. | -- Advertising, which is currently the predominant approach. ..." Link: Forbes.