Radio has its eye on podcasters

Jo Twist writes:  "Podcasters have already inspired conventional radio stations to evolve.  ¶  But their podcasts will increasingly be on the radar of traditional radio broadcasters as fertile grounds to feed the desire for new talent, and ideas.  ¶  Both the BBC and Virgin will watch what podcasters do, learning from them, just as podcasters learned from radio.  ..."  Link:  BBC News.