Tom Taulli writes: "What's the hottest brand on the Web these days? The orange RSS icon. ¶ Take a look at the online sites of any major media company. You will see hundreds of these icons offering RSS, or Really Simple Syndication, which is a way to get information sent to you, such as articles, classified ads (say from Craigslist.com), hotel schedules or even audio files (or podcasts). ¶ In fact, Microsoft ... recently announced that it will implement RSS support in its next version of Internet Explorer and in Longhorn, the upcoming Windows operating system. They want to make it easier for people to subscribe to RSS feeds and also, of course, make it really simple for people to engage in e-commerce. ¶ In other words, RSS has become mainstream. ..." Link: Forbes.
Also see What is RSS, and Why Should You Care? Link: SearchEngineWatch.
And check out Will RSS replace e-mail? Link: AlwaysOn. --Dennis