"Growth in Free-on-Demand (FOD) services and content over the past year has significantly increased overall consumer awareness of and usage of Video-on-Demand (VOD), reports In-Stat. Some leading cable operators like Comcast and Cablevision Systems believe that FOD services are a key differentiator in their battle with Direct Broadcast Satellite services, and they are pressuring content developers to supply them with even more FOD content, ... ¶ 'There were approximately 7.5 million worldwide cable-based VOD users at the end of 2004,' says Mike Paxton, In-Stat analyst. 'VOD user growth is projected to remain strong for the next several years. Total worldwide users are forecasted to rise to almost 13 million at the end of 2005, and ultimately reach 34 million in 2009.' ..." Link: In-Stat.