Ben Fritz writes: "A year after it slashed prices in an aggressive move to hold off competitor Blockbuster, Netflix is moving in for the kill. ¶ Third-quarter earnings reported Wednesday showed Netco is continuing to boom, surging ahead of its nearest competitor on the Net and directly challenging those in the non-virtual world as well. ¶ Rather than taking the opportunity to raise prices and focus on profits, Netflix is looking to use its position to put the permanent kibosh on remaining challengers. CEO Reed Hastings said company will test further price cuts over the next six months to see if it can accelerate growth further without sacrificing margins. ..." Link: Variety.