Umair Haque writes: "... These 'pillars' are really the fundamental strategic point of all three of my ppts: vertical integration is the dominant Media/Web 2.0 strategy. Why? Because you can realize all three 2.0 economies that way: 1) Network economies dominate search. 2) Viral economies dominate microcontent/communities. 3) Distributed economies dominate personalization/microchunking. ¶ The point is that if you can put all three together, you realize a *huge* scale advantage, because you're realizing nonlinear returns to scale along all three dimensions. ..." Link: Bubble Generation.
In the post above, he links to a new PowerPoint of his titled The Age of Plasticity: Edge Competences and Network Economics 2.0. I've previously linked to his work in The New Economics of Media: Micromedia, Connected COnsumption, and the Snowball Effect [Link] and The Atomizing Hand: The Strategy and Economics of Peer Production [Link]. --Dennis