"A new study from MediaSpan shows that radio listeners are increasingly heading to their favorite stations' Web sites for streaming radio and podcasts. Their survey found that half of the nearly 35,000 Web users surveyed went online at least monthly to listen to streaming stations, with 11 percent downloading podcasts. Talk radio fans are the most active podcast listeners, with Sports Talk and News/Talk listeners most commonly downloading podcasts. ..." Link: FMQB.
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